I don’t believe that the world wants to be sold to. I believe the world wants to be part of something bigger than themselves. Today, everything is so accessible, it makes me wonder what people can’t do? How do you reach people when they’re over-saturated with media already?
You entertain them; you give them a reason to want to be part of whatever it is you’re offering the world, be it a restaurant, a go kart track or a music store. You make them want to be part of your business, not just give you money for goods and services.
To marry the world of entertainment with the world of advertisement. Consumers are no longer buying products, they’re buying an experience that’s bigger than themselves.